City councillors are considering expanding the lot.Lululemon lovers, grab your wallets because we’ve discovered a new way to score discounted activewear from the beloved brand at steep discounts (and yes, including all the best-sellers like the Align Pant and Wunder Under leggings). There’s a daycare next to the studio and “I don’t want to run the risk of extra traffic,” said Asquith. The store would open earlier, except for the crowded parking lot in Granger Mall. from Monday to Wednesday and from 10 a.m. The Boutique’s hours are currently from 5:30 p.m. “I think that’s what attracts a lot of people.” “You’re learning awareness through your body,” he said. Those looking for a spiritual journey can find that, too, although they won’t find chanting, incense or prayers in his classes. Those looking to limber up and enjoy a low-intensity workout will find that. Everyone takes away what they want from it. Instead, it boomed, becoming mainstream, trendy, and highly lucrative for companies such as Lululemon.ĭoes the commercialization of yoga cheapen its spiritual origins? Mueller shrugs. Mueller returned to the Yukon expecting to find yoga’s popularity to have waned. That’s useful, especially for beginners, because Mueller likes to spend a lot of time standing on his head in inverted yoga positions. It’s a form of yoga that’s big on props – belts, blocks and other aids to assist practitioners hold tricky poses. He’s since studied in Berlin and in India to become certified as an instructor of Iyengar yoga. One is Richard Mueller, who met his first yoga instructor on the Dempster Highway about 12 years ago. It also has two yoga instructors who work in a quiet, cork-floored adjacent room. The Studio has three certified pilates instructors. “You don’t want to say you have too many customers, but we don’t have enough instructors,” she said. She has several hundred that drop-in for either pilates or yoga. Not that she’s having trouble finding clients. They’re the ones most likely to suffer from back injuries on the job, and pilates has all manners of exercises custom-designed to help with this. This seems a shame, said Asquith, for the people who probably need the health benefits the most are Yukon’s burly tradesmen. Most of the Studio’s pilates clients are women, ranging in age from their 20s to 65. In a strange historical quirk, Asquith’s mother taught pilates in England more than 50 years ago. The Studio has four reformers and a number of other contraptions, such as Cadalacs and Ladder Barrels, making it “as well equipped as any studio in Vancouver,” said Asquith. Today, the main piece of equipment used in pilates – a system of pulleys called a reformer -Â remains unchanged from its original design. Pilates was created by one Joseph Pilates in Germany to help rehabilitate war veterans in the 1940s. She quickly became a convert of the German exercise system, which emphasizes deep breathing, stretching and proper spinal alignment.īefore pilates, she felt “middle-aged, overweight and just really in a rut.” Afterwards, “for the first time in my life I thought, ‘Wow, I’m not unco-ordinated.’” “It just seemed a good fit for both of us,” she said.Īsquith gave up banking about four and a half years ago, shortly after she was introduced to pilates. The fact that Asquith was until recently a bank manager for 15 years helped her seal the deal when she met with company officials in Vancouver. “At least now we’re keeping money in the Yukon,” she said. Asquith got the idea of selling Lululemon gear when she looked around Whitehorse and realized “everybody was wearing it in town and they were buying it Outside. It’s expensive, but plenty of people are clearly willing to pay the price. Prices are no higher than what would be found in a Lululemon outlet in Vancouver, said Ann Asquith, who owns the Studio and co-owns the Boutique with her daughter, Sarah Norlin.Ī typical pair of bum-hugging pants costs $98. By Saturday evening, two-thirds of the store stock had sold out. The Boutique opened on Friday to studio members and to the public on Saturday. It’s little more than several shelving units that form an enclave around the studio window, but it’s an enclave with the distinction of being the only place in the Yukon to sell Lululemon, a brand that has inspired a cultish following. Within the Studio is a boutique called – you guessed it – the Boutique. The purveyors of trendy yoga gear haven’t opened a retail outlet of their own, but their form-fitting apparel is up for grabs at a yoga and pilates studio found in Granger Mall that’s called, generically enough, the Studio.
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